In order to meet your expectations for your new website, there are a few things that I’ll need from you as we begin.

Keep in mind that my role is to structure and design your website and help edit the look and language in order to attract the most possible visitors and buyers. Your role is to share your ideas with me about what you think you want as well as provide me with the necessary raw materials.

Please start collecting and sending me:

• Your updated bio. If your current bio is up to date, great. If you wish to make edits, now is the time.
• Organizing videos. Your current site has over 30 videos. I think they should be organized so that the page is less of a ‘forest’ and more of an easily navigable selection where people can more quickly find what they’d like to see. Perhaps give me three or four categories of videos by which I can organize them.  
• At least three post topics to start the blog. Three articles is a good start to a blog. They can be between 100 and 1,000 words. If you have an article with over a thousand words, consider breaking it up into parts (different posts). Topics should relate to areas of your site to which you wish to draw people. Examples are: solving a specific narrow aspect of doodle tonguing, your vision for your new project, or why you think jazz and Christianity are a good complement to each other, or an analysis of a transcribed solo of yours.
• Links to at least three websites you love. I want to see what catches your attention from a well-made site that you admire. Tell me as specifically as possible what you love about each site (colors, organization, photos, style, etc.)
• Watch the following video by marketing expert, Simon Sinek that will get you thinking about how we write about you and your products in a more persuasive manner: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action

The store

• Full size images of your books and CDs. Many of your books on your current website are blurry and too small. Please send me full resolution images of everything you have that we will include in your store. Also, a book cover without the CD image for Doodle Studies.
• Confirm the prices for your books. I’m not suggesting there is anything wrong with your current prices, but this is a good time to confirm you believe they are the ‘right’ price.
• Consider preview pages for some or all of your books. As we’ve discussed, I suggest watermark-less samples people can read along with audio samples. We would not include nearly enough to cannibalize your sales, but just enough to excite people about buying.
• Complete digital version of your books. I recommend giving people the choice between the printed book and a PDF eBook. If you agree, I’ll need the digital versions for uploading for store delivery.
• The digital files for your stems, tracks, and other material from your new project as they become available. Preview tracks in MP3 and final tracks in WAV or other high resolution format.