Blog articles on marketing for musicians

How to get stuff done

September 23, 2023

We all know Nike’s famous tagline: JUST DO IT. For me, that phrase is a call to arms. It says, whatever it takes, accomplish your objective, do it within the prescribed time frame, and accept no possibility for failure. I

How to get stuff done

September 23, 2023

We all know Nike’s famous tagline: JUST DO IT. For me, that phrase is a call to arms. It says, whatever it takes, accomplish your objective, do it within the prescribed time frame, and accept no...

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What is marketing for musicians?

June 18, 2023

A recent client received a reply from a musician who was sent a marketing email from my client’s list. The email was promoting my client’s new website and album. The recipient replied how pleasantly...

Giving the finger to Moloch

May 20, 2023

My previous post described my experience with the terrible customer service ‘provided’ to me by the video platform, Vimeo. In fact, they initially refused to provide me with service since apparently...

Returning to the real meaning of customer service

April 28, 2023

I received an email a week ago from the video platform Vimeo letting me know that my annual subscription is about to renew and they will be taking $600 from my registered payment method. I give them credit...

Should your website include a store?

April 23, 2023

It was not that long ago when the answer to that question would have seemed like an obvious “NO.” It would have been too expensive, too difficult to build and maintain, and better left to the...

The ethics of subscriptions

March 23, 2023

I awoke this morning to an email reminding me that I need to update my credit card details so that my Vimeo subscription can renew. Vimeo is a video platform that competes with YouTube. Outside of the...

Designing websites and marketing strategies for musicians and others in the music and entertainment industry.

How to get stuff done

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