Making a living as a 21st Century artist

Making a traditional living as a musician today is harder than ever. Record labels hand out fewer advances and royalties, streaming platforms pay the average musician just enough to cover a few cups of coffee, and for most, local gigs

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Gal playing guitar on stage
Making a living as a 21st Century artist
Making a traditional living as a musician today is harder than ever. Record labels hand out fewer advances and royalties, streaming platforms pay the average musician just enough to cover a few cups of...
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Rocket being launched
How to get stuff done
We all know Nike’s famous tagline: JUST DO IT. For me, that phrase is a call to arms. It says, whatever it takes, accomplish your objective, do it within the prescribed time frame, and accept no...
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altobone_a_huge_audience_of_people_at_a_concert_super-detailed__0c43aa30-cbbf-4716-989b-8d4e2a39a172 copy
What is marketing for musicians?
A recent client received a reply from a musician who was sent a marketing email from my client’s list. The email was promoting my client’s new website and album. The recipient replied how pleasantly...
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Le musÈe du cinÈma (Turin)
Giving the finger to Moloch
My previous post described my experience with the terrible customer service ‘provided’ to me by the video platform, Vimeo. In fact, they initially refused to provide me with service since apparently...
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Phone Store for Jazz Digital
Should your website include a store?
It was not that long ago when the answer to that question would have seemed like an obvious “NO.” It would have been too expensive, too difficult to build and maintain, and better left to the...
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Business values
The ethics of subscriptions
I awoke this morning to an email reminding me that I need to update my credit card details so that my Vimeo subscription can renew. Vimeo is a video platform that competes with YouTube. Outside of the...
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